Predictions 2010 :: #1 :: The rise of Android



The importance of the emergence of the Android operating system and Android-based handsets (12 of them from almost every major manufacturer in early 2010, reportedly) cannot be underestimated. Mobile manufacturers and operators have been struggling to find a true competitor for the iPhone, and 2010 will see the first hardware/software combinations that will offer consumers a real choice.

Aided by the increased demand for Android handsets, HTC will solidify its position as a white-label supplier and will increasingly market itself as a stand-alone brand. Sony Ericsson’s year could be made or lost (in reputation, then in sales) by how well its Android handset, Rachael, is received in the market. The same can be said of Motorola's Droid, the Samsung Spica, as well as yet-to-be-confirmed models from Kyocera, LG, and others.