BMW knows today's date



BMW has revealed a smart new piece of technology that will allow drivers to hitch a ride from the car in front via a magnetic beam, as part of an April fool print campaign created by WCRS. The "magnetic tow technology", which the automaker claims was devised by its head of innovation Herr Noitt All, means BMW drivers can lock on to the car in front, allowing them to take their foot off the accelerator and turn off the engine. Consumers interested in the product should email uve.vollenvorit@bmw.co.uk for more information. (via Brand Republic)

When you email uve.vollenvorit@bmw.co.uk you receive the following email:

Thank you for emailing the BMW Innovation team to find out more about our exciting Magnetic Tow Technology.
Today is in fact April 1st, and if you haven’t realised already, Uve Vollenvorit of our Innovation team would like to let you know that you have in fact, fallen for it!

We regret to inform you that Magnetic Tow Technology cannot be purchased with your new BMW at this time…..or indeed at any time in the near future. It sounded like a good idea but as we all know, there is no such thing as a free ride.
BMW would like to wish you a very happy April Fools Day.

If you would like to hear more about some of our real exciting innovations, please click on the links below:
BMW EfficientDynamics Technologies: www.bmw.co.uk/efficientdynamics

The new BMW Z4: www.bmw.co.uk/z4

Concept BMW X1: www.bmw.co.uk/conceptx1

BMW 5 Series Gran Turismo: www.bmw.co.uk/bmwconcept5seriesgranturismo

Kind regards,
The BMW (UK) Advertising Team

A few others:



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Stephen Fry: First sighting of a Shark Whale on and also on BBC2 Last Chance to See.

The Economist Group expands, opens themepark.

Sorrell investigated for £1.5 fraud
By Michael Peel, Legal Correspondent
Published: March 28 2009 01:14
http://www.ft.com/cms/s/0/8b401c34-1b2a-11de-8aa3-0
The FT is reporting that Martin Sorrell is under investigation for
a £1.5 billion accounting fraud linked to investments in a number of
WPP subsidiary agencies using the same type of “ponzi” scheme as
Bernard Madoff.

General Mills Enters Tech News Space With Forced Acquisition of CrunchGear http://bit.ly/sNygj by @johnbiggs

The Guardian to move to a full twitter publication http://tinyurl.com/cv6z7k

Your New YouTube Viewing Experience
At YouTube, we're always looking to improve the way you watch videos online. As part of that, today we're excited to introduce our new page layout. Here are some tips for getting the most out of your new YouTube viewing experience ...

And finally, Slideshare thinks I'm a RockStar!

Hi iboy,

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Why don't you tweet or blog this? Use the hashtag #bestofslideshare so we can track the conversation.

Congratulations,
-SlideShare Team

Until next year ...