I like Whoppers more than I like you



Burger King is kicking off the New Year with a fab new app/campaign for Facebook called Whopper Sacrifice.

The thing is prety simple: Delete 10 friends from your Facebook account, and you get a coupon for free Whopper (if you are in the USA). I think this is the first application to take advantage of the ability to delete people from your network.

The app rewards people with a coupon for BK's signature burger when they cull 10 friends. Each time a friend is excommunicated, the application sends a notification to the banished party via Facebook's news feed explaining that the user's love for the unlucky soul is less than his or her zeal for the Whopper.

And while normal friend removals happen without a notification being sent to the deleted friend, the Whopper Sacrifice sends deleted friends a note letting them know they’ve “been sacrificed for a Whopper” before they are indeed actually removed from users’ Facebook friend list. (Removed friends are still able to re-initiate friend requests after being removed though.)

The campaign is by Crispin Porter + Bogusky and Toronto-based Refresh Partners. It launched this week and is doing really doing well.

Whopper Sacrifice
Whopper Sacrifice app on Facebook
Delete 10 Facebook friends, get a free Whopper
CPB and Refresh Launch Whopper Sacrifice App
Destroy Friends, Earn Fast Food

Anyway, I'm sorry if I delete you... but I love Whoppers more.