Speak Visual



I like this new campaign for NVIDIA, created by Odopod and Cutwater.

Nothing too fancy. Just a really clean and well thought-out site using Flash, Papervision and Five3D to "profile artists and their work using rich video in an engaging 3D environment."

The Spotlight section is particularly nice. No celebrities ... Just real people/advocates/ambassadors telling real stories which will undoubtedly activate a bunch of buzz in their communities. There's nothing like a bunch of top gamers talking about better resolution and frame rates to get Call of Duty players chatting.

I'll be interested to see how many people upload stuff (and in which categories). But to be honest, I don't think a bunch of CGM is really essential to this thing being a success.

The outdoor "Show" also sounds very interesting and integrated. Nice to see that they're willing to put some budget into digital experiential.

And, the nice thing is that their kit backs up the claim ... Their graphics cards are pretty damn good.

Hat tip to Willem for spotting this one.

UPDATE: 16-March-2009: Congrats to Odopod for winning the Motion Graphics award at SXSW! Well done!