By ‘joining up’ our discipline expert agencies we can provide strength and depth to all iris agencies all over the world (wherever they are)...which will make investment easier, and allows us to be more competitive in every market quicker .... This will align iris Experience New York with iris Experience London, and allow us to start to operate as an international experiential team that works across all iris agencies ... This also leads to further investment, as our experiential skills start to broaden into things like sampling, branded content, conferences/exhibitions ... The first agency to globalise in this way is iris Experience.