Nokia's viral for the voyeurs

"My phone knows everything about me ... If you found my phone, would you look through it?"

That's the question being asked on www.somebodyelsesphone.com, a clever new little viral site launched by Nokia by Wieden + Kennedy London in anticipation of a new phone or service to be announced later today. Nicola send this around earlier today, and I think it looks pretty good.



Pocket Picks likes it, and so do I ...

Say what you like about Nokia’s claims that it’s now a services / Web 2.0 company rather than a handset manufacturer. But the company has certainly grasped the nettle of intriguing webby teasers. The latest can be found on a website called Somebody Else’s Phone.

Well, it’s all good fun. There’s speculation that the new phone has something to do with N-Gage, but we’ll have to wait until 5pm to find out for sure. You can register your email address on the site too, to get an alert when the covers come off the new handset.

Here's a bit from "Lost and found" on Nokia Conversations, an official Nokia site:

Plenty is written, and indeed thought, about when phones get stolen, but not very much about when they get lost. In some countries (such as the UK) a misplaced phone is frequently (and quite wrongly) morphed into a "stolen" phone before being claimed for on the insurance. But what happens to those phones that are found? How easily, and efficiently are they returned to their owners? I'm not blowing my own trumpet here, but getting a phone back to its owner does take some degree of time and commitment. Are people willing to invest in that effort? What if there was an easier way? And, more importantly, what would that be? I don't know the answer, but if you do I'd be pretty chuffed to hear it.

From the N60 blog:

A special phone is going to be launched by Nokia. I had it in my daily planner to post this but I guess I must have missed it completely. Anyways, it’s better late than never. So with the ongoing announcements by Nokia on a varied market reach from high end Nseries launches like N96 and the coming up N85 and N79 to the first Touch S60, the 5800 XpressMusic to yet another mysterious release. This quarter has quite been busy for Nokia as well as for us consumers.

NokNok and Cellphonehits wonder if it "could possibly be some kind of new security feature for protecting your mobile’s more personal contents from prying eyes."

Here's a bunch more teaser videos on Truveo, and to round out the mystery, they've even created Facebook pages for Anna, Jade and Lucas.

Well, would you?