Microsoft's Shoe Circus



That's the first teaser from Crispin, Porter and Bogusky for the new Microsoft Vista campaign.

The ad, part the $300 million "Windows Not Walls" ad campaign, stars Jerry Seinfeld and Bill Gates. Jerry got $10 million for the campaign, for those of you scoring it at home.

Pretty sure it was directed by Michel Gondry, which explains why it is a bit quirky and loopy. Borderline strange. And I’m not too sure where it is headed. Haven’t decided if that’s a good thing.

Microsoft SVP Bill Veghte wrote to all MSFT employees about the goals of the campaign. The overall goal is to inspire consumers and “tell the story of how Windows enables a billion people around the globe to do more with their lives today.” This first phase, he says, “is designed to engage consumers and spark a new conversation about Windows – a conversation that will evolve as the campaign progresses, but will always be marked by humor and humanity.”

More here, here and here.

Big top or or foot order. What do you think?