Fred

This is fantastic ... in a completely fcuked-up kinda way.


4 factors of online content success:

1. It should be funny.
2. It is much better when it is irreverent.
3. It is really good when parents hate it.
4. It is best when parents don’t know about it at all.

"Fred" ticks all the boxes.

That clip has 9,336,760 views on YouTube and is climbing fast. Not bad for a 15-year-old pretending to be a 6-year-old.

"Fred" is what marketers are competing against when considering "new and alternative media strategies" … Try getting "Fred" past legal in most companies. Good luck.

But, if you can’t beat 'em, join 'em … Sponsorship deals are already in the works. 

More of Fred on YouTube who I discovered thanks to Gordon on BrandRepublic.

Don't you think Fred is from the same strange content anomaly as The Blah Girls?