The first 5 minutes of The Dark Night :: i-boy :: postcards from the blogosphere

The first 5 minutes of The Dark Night

I love a good leak. Don't you?

Even with crap sound and poor quality, the film looks to be damn good, doesn't it?

The Dark Knight is scheduled for release on July 18, 2008. Here's the trailer, for those of you who may have missed it:

From Mahalo:
In December 2007, the same footage was leaked on YouTube, then disappeared from circulation. There was speculation that the first five minutes of the film would appear before such films as I Am Legend as a trailer, but the footage available online appears to be recorded on a handheld video recorder and is not officially sanctioned.

By the way, that marks the first time I've ever linked to Mahalo with something positive to say ... The only reason why I saw this it is because Jason posts articles on Facebook.

Don't you just love social media?

Thursday, July 03, 2008

Comments:

Leaking the 'first 5 minutes' of a film is a well known marketing strategy for creating pre-release buzz online....

the same was done for Shrek 2 and it basically makes people feel they're seeing something really 'inside' and exclusive and thereby buy into the film...

bums on seats...
# posted by

Shellie : 9:18 AM, July 04, 2008

Yes, it has been done before ... but it seems there is a bit more doubt about whether or not this one was intentional. Either way, good stuff.
# posted by

George Nimeh : 10:09 AM, July 04, 2008

They did this 'officially' with A Scanner Darkly for a limited time period. I guess it worked as I made a point of renting it when it went straight to - sorry - when it eventually went to DVD.
# posted by

kenobi : 11:27 AM, July 04, 2008

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