He and the team just won the £10m European advertising account for Hertz:
Elizabeth Norris, head of brand communications at Hertz Europe, said: "Our new organisation and our new ambitions for the brand have created the need for a more strategic and integrated approach across Europe.
"We felt Iris Worldwide was the right agency partner to help us deliver great creative that supports our heritage and expertise in the rent-a-car market, while building upon our 'Love the road' brand positioning."