What I'm reading
It was a very busy January, and February looks just as 1) interesting, 2) manic, 3) insane, 4) challenging, 5) all of the above. Regardless, I still feel the need to really keep up on what's going on. Here's some of what I've been reading lately ...
- Mobile Messaging 2.0
Mobile World Congress in Barcelona: a hosted discussion on mobile messaging, devices, and user practices and trends
- Mobile World Congress 2008 Party List | Mobileslate
- Social Media to Weather Recession
According to the Forrester Research report, marketer moves into areas like word of mouth, blogging and social networking will withstand tightened budgets. In contrast, marketers are likely to decrease spending in traditional media and even online vehicles
- Recruitment 2.0/ HR 2.0 « Me Like The Interweb:
Company culture has become an immense selling point for prospective hires. The use of a company's own videos and pictures can entice candidates by giving them a glimpse of the inner workings and presenting the human side of the company.
- The Media is Social | Fast Company
- Dawn of the digital natives - is reading declining? | The Guardian
If you believe a scary US report, reading is on the decline. But, says Steven Johnson, it completely fails to consider the amount that we do every day on our computers ...
- NSki Season Video Mix with Silversun Pickups Rusted Wheel
Nice.
- Who owns what
mydigimedia by Amy L. Webb
- Neatorama » Blog Archive » The Evolution of Tech Companies’ Logos
A very nice walk through time.
- Ex-Googlers Launch Instructional Video Site Howcast, Raise $8 Million A Round
Audience members can also look at upcoming scripts and improve them or write their own in a guided wiki portion of the site that follows the Howcast script template (introduction, instructions, tips, end with a fact). The script is then approved. For a great example, see: Howcast - How To Pretend You’re a Real New Yorker and Howcast - How To Create Facebook Widgets
- MediaPost Publications - One in Eight Viewers Surveyed Watched Super Bowl Ads Online - 02/07/2008
So why is there no place cool to watch them?
- If Online Marketing Is the Future, Why Are Some CMOs Stuck in the Past? - Knowledge@Wharton
Americans spend an average of 14 hours a week online and 14 hours watching TV. But marketers spend 22% of their advertising dollars on TV and only 6% online, according to data compiled and analyzed by Google.
- Rubber Republic
"The best viral marketing, viral ads, advertainment under one rubber roof" Here's the write-up from Brand Republic: Rubber Republic launches one-stop viral seeding shop
- Lost fans to find answers in Bluetooth Zone at Victoria Station - Brand Republic
It would be nice to get some numbers ...
Technorati Tags: del.icio.us, links, blogosphere
Sunday, February 10, 2008
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