Why I love crackunit

Whenever I need a reminder of why I love this business ... or just feel like wasting time doing something else other than Facebook (ha!) ... I often spend a few minutes on Iain Tait's blog, crackunit.com.

We've never met (crossed paths at a conference or two), but we seem to have mind-meld moments ... Here's a recent example:

This morning I’m not going to cry. I’m going to shout.

CAMPAIGN MAGAZINE PARTS THE SEA OF ONES AND ZEROS AND LEADS THE ADLANDERS INTO THE NEW LAND OF OPPORTUNITY. WHERE THERE’S OBVIOUSLY A NEED FOR REAL GROWN-UP-BIG-BOY TALENT TO TRANSFORM A SHITTY BACKWARD COTTAGE INDUSTRY THAT’S FULL OF PURILE PONY ADVERTISING MADE BY PIXEL-PUSHING PROLES.

HOLD ON TO YOUR HATS PEOPLE, THE ‘PROPER’ INTERNET’S COMING, JUST AS SOON AS THAT GUY WHO MADE THE AWESOME TWIX AD IN 1986 CAN FIGURE OUT HOW TO LOG-ON TO ONE OF THOSE WORLD WIDE WEBS.

I should stop reading industry rags. Actually I don’t read them. But sometimes I see the cover in reception, and that’s enough to raise the temperature of my urine.

Anger over.

Aaaahh.

Calm now.

I felt exactly the same way when I read the article in Campaign. I tore out the page and was infuriated! I was going to post something very similar, but then I read Crackunit ... A mind-meld, I tell ya.

In case you were wondering, Iain runs Poke, a nice agency in London. Of course, I'm more of a fan of iris, myself, but Poke is a nice place, too.

Random fact: While we're at it, I love that my other post on i-boy about Iain Tate is the 4th result on Google when you search for his name.

Isn't that funny?

UPDATE: Yeah, it would soooooo funny ... if I spelled his name right. Iain Tait ... Not Tate. I am such a rookie.

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