The New World of Coca-ColaHere's the review by Edward Rothstein at the NYTimes about The New World of Coca-Cola, a 2,000-square-foot, $97 million museum in Atlanta. Coke, adding to all those slogans, must now be the only soft drink in the world with its own shrine: a tabernacle for the faithful, constructed by its creator. I can’t compare the New World of Coca-Cola — as this 92,000-square-foot, $97 million museum calls itself — with the old (which opened in 1990 and closed in April, a month before this resurrection). But if you want to have a Coke and a smile, and you don’t mind being engulfed by an enormous commercial, this museum offers its own puzzles and pleasures. $97 million ... Jeezuz. Do you think that included the web site? I guess that's why they're charging a $15 entry fee. Technorati Tags: coke, iris
Monday, July 30, 2007
 
 
 
 
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