From the showroom to the living roomAKQA London has launched a new site for Fiat, and it is lovely. Update 22 July: Still think it is great, but man is it f*cking slow. Seems to get slower every time I visit. Is this a traffic problem? Bad hosting? Poor planning? Or, is it just so big that it is too fat for the pipe? Either way, they better fix it, or what should be a fab experience will get passed over by the majority of visitors. Common AKQA, you can do better than this. Lauded by a much-deserved Most Contagious award for online last week, here are some highlights from the write-up: Based on Fiat’s aim to develop a site that is ‘innovative, simple and beautiful’, AKQA’s flash whiz kids have recreated an online showroom, jam packed with content accessible within a minimal amount of clicks.
Ajaz Ahmed, AKQA’s chairman and co-founder, reels off the site’s unique attributes such as the one screen car configuration, full screen full-motion video and images, simplified finance assistance, one click navigation to almost anywhere in the site and real time test drive booking integrated into the site. Ajaz describes the site as: ‘A televisual multimedia experience’ competing with the likes of IPTV. He continues: ‘We think this is going to be the most important and influential car website launch ever.’ He continues: ‘The whole strategy for Fiat digital is to help the customer chose, not just give them choice. This is a living, breathing organism which will continue to develop.'
The impact the site will have on other car manufacturers is reflected in reports on the first 11 days traffic, which saw a 210% increase in the number of average daily visits, a 284% increase in the number of pages viewed and a 900% increase in people inquiring via the site. Feedback from dealers has been similarly impressive, with many of them using the site instore to access information and demonstrate finance packages. Technorati Tags: london, agencies, auto, akqa, fiat, design, flash, contagious
Monday, July 16, 2007
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