Live blogging PSFK London: Can Planners Really Be the New Creatives?

Contagious Magazine's Jessica Greenwood is brilliant and always has a good angle on things. Certainly a good choice to moderate this panel.

That said, I must admit to finding this session incredibly dry and boring. More semantics. Not really much to say, really. Without getting too personal, let's just say that 2 of the 4 people on the panel were pretty dry. At 3pm in the afternoon, the crowd probably needed a wake-up rather than a sleeper.

Bummer.



Can Planners Really Be the New Creatives?
Chair: Jessica Greenwood (Contagious Magazine)
Panel: Harry Fowler (MajorPlayers), Flo Heiss (Dare), Liz (Profero), Amelia Torode (VCCP)
Do planners really have the skills, experience and intuition to apply creativity in their work?

I really have nothing else to say about this panel ...


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