Honda dares to dream
Given that Honda just won Advertiser of the Year in
Cannes, I’m sure the brand is top of mind at the moment in the auto industry.
In addition to great work like their recent
Hondamentalism campaign, they’re also innovating in the DM/digital space. The latest is the digital release of their popular customer magazine,
dream.
As noted in yesterday’s Autoblog article, “a whopping 25 percent of readers provided feedback.” In case you didn't know, Autoblog is a top 200 blog and part of the Weblogs Inc/AOL network. It is the most popular auto weblog online today.
The new Honda site is here:
http://www.honda.co.uk/dreamonline/More about
Honda's Cannes award from Brand Republic.
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