Publicis Groupe claims that one quarter of its total revenue will come from digital business by 2010.

CEO Maurice Levy said his objective is to exceed the projected industry average of 10 per cent and achieve 25 per cent of total revenue from digital. Levy added: “We have shown that we can lead the way in the traditional space. We now have the people and technology to do that in digital."

David Kenny, CEO of digital arm Digitas and group head of strategy, plans to expand the digital arm into all major global markets. He added that helping clients shift to interactive was key. By converging its technology, he aims to make the group's agencies ‘world-class’ in technology, data and analytics .

“There will be a massive shift once operations are properly in place. Interactive will no longer be experimental – but fundamental and core as more and more businesses use digital,” he added.