Google: The World's Most Powerful Brand

Reuters reports that Google is the world's most powerful brand, according to the Millward Brown Optimor/Financial Times annual Top 100 Most Powerful Brands report, taking top spot from rival Microsoft. Seventh-place last year, Google rose to the summit this year with a brand value worth $66.4 billion. The search king was followed by GE ($61.9 billion), Microsoft ($54.9 billion), Coca-Cola ($44.1 billion) and China Mobile ($41.2 billion). The MBO report assigns a financial value to a brand's "intangible earnings," attributable to their global awareness. That metric is derived using public data supplied by Bloomberg's Datamonitor.

Found via MediaPost.

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