Downloading = more watching



A new CBS poll indicates that people who download shows sample more TV, not less, and become fans of more series.

A poll taken by CBS shows that over half of the users who have streamed CBS shows on the Web had never seen the shows before on TV. The network says that the new users then became fans of those shows.



"We're looking at this as a key change in direction for us now and looking at our programming as dual distribution programming--over the air and on the Internet," CBS Corp. research chief David Poltrack told reporters today.

Colin Mahan on TV.com has the full story.



Maybe they'll change their minds and reconsider pulling all those clips off of YouTube. As TechDirt writes, "while the networks obviously have the right to demand this content get taken down, it's good to see them starting to realize that exercising that right often is a bad long-term business decision."



Technorati Tags: explodingTV, cbs, youtube