All your ad revenue are belong to us

A new eMarketer report will show that Google is the first business to capture 25% of all U.S. online ad spending in a calendar year. Google and Yahoo have a combined 43% share of the online ad market.



From Jimmy at PaidContent:

The report says that the U.S. online ad market is $16 billion, and Google will get $4 billion of that — after traffic acquisition costs. If eMarketer is right, that represents a 65-percent increase for Google from last year.

The report, to be released officially today, also notes that Google is putting more space between it and its competitors; in 2005, Yahoo and Google posted very similar numbers just above $2.4 billion. As eMarketer senior analyst David Hallerman told MarketWatch: “These growth numbers establish Google as the unrivaled king of online advertising universe, leaving Yahoo, with its greater advertising diversity and years of media experience, struggling in second place.” Second place isn’t so bad — $2.86 billion, which makes for an 18 percent share – but that’s down from 19.4 percent last year. And, of course, this is before a single dollar of YouTube ad space gets counted.

That's not counting YouTube, by the way. Think about that part for just a second: Between the MySpace advertising deal and the YouTube acquisition, they've cornered the social media advertising business.



Absolutely massive.

Discussion: MarketWatch PaidConent. TechCrunch has a good piece on Yahoo! and Microsoft's preparations to battle back.

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