$16.92 billion
AdAge has released their annual list of the top 100 media companies.
Internet and cable led to a 6.6% increase in 2005 U.S. media revenue for the top hundred companies. Internet contributed $16.92 billion from advertising and subscription fees from 14 companies, up 20.5%. That compares well to the anemic 2.6% growth of cable (which was up 11% last year) and the 2.1% growth in newspapers. Magazines did ok (up 6%).
The ultimate distribution system will be the internet, if it isn't already so. It certainly has the eyeballs. The medium contributed $16.92 billion from advertising and subscription fees from 14 companies, up 20.5%. Ad Age does not count internet retail transactions in its totals. Here's the PDF "Family Tree" of the Top 15 companies.
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Tuesday, October 03, 2006
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