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CNN & Philips

From Brand Republic: Electronics firm Philips has struck a deal with CNN to sponsor all of its new-media news delivery services including newsletters, video streaming, RSS alerts and mobile news.

Philips will also sponsor the launch of a CNN news microsite, The Briefing Room, a magazine style digest offering a summary of the day's international news, newspaper round-ups and free streaming video headlines. In return, the campaign features exclusive banners and branding across all the platforms.


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