Campaign Digital Awards
This year's Campaign Digital Awards can be seen here.
The Army's Everest West Ridge Expedition featuing a attempt by an Army team to scale the West Ridge of Mount Everest took the top prize.
And while the expedition was a failure, the campaign was an integrated success, combining live video footage shot by the climbers, which was used as part of a TV and radio campaign, as well as mobile phone downloads and video podcasts.
Dare received the most awards, with top prizes for its Lynx, Dare School and Sony Ericsson campaigns.
Mercedes' A-S site, by Agency Republic, picked up a silver award in the automotive category, while Meme's work for 118 118 was the winner in the telecommunications category.
Martin Brooks, the chief executive at Agency Republic and Zulu, was named Digital Achiever of the Year.
Story details via Brand Republic.
By the way, Reaction Group's ePages were used to power Campaign's awards site, and if you're a publisher, it looks like a slick and easy way to get brochures online.
Technorati Tags: advertising, awards, creativity
Monday, September 25, 2006
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