Credibility in the blogosphere
As non-professional publishing continues to gain in popularity, there are small signs that unethical practices may damage the credibility of the blogosphere.
The latest (and worst) example to date is PayPerPost.com. TechCrunch writes:
You guessed it, it’s a marketplace for companies to connect with bloggers who are willing to blog about a product - for a price. The companies can set guidelines for their requests such as whether a picture must be included and whether they will only pay for positive blog coverage. There does not appear to be any requirement that the payment for coverage be disclosed. There is a requirement that PayPerPost.com must approve your post before you are paid. Wow.
Whilst Jeremiah Owang is critical of MindComet (the company behind PayPerPost.com) he takes it pretty easy of founder Ted Murphy. Scoble is not too happy about this and offers his own guidelines.
Of course, the mainstream media will undoubtedly jump all over this story. Business Week's Polloting the Blogosphere is the first, and I am sure others will follow.
Technorati Tags: blogosphere, startups
Wednesday, July 05, 2006
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