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CEO blogs

The NYTimes has a good article asking why more Fortune 500 CEO's are not blogging. They point to Sun Microsystems' Jonathan I. Schwartz as a great example for others to follow. Here's the article: All the Internet's a Stage: Why Don't CEO's Use It?

Steve Rubel is not so sure and suggestes that people further down the executive foodchain might be better at it than the CEO.

I'm for it, if it is done right. In an age where transparencey will increasingly become a corporate asset, companies need to get talking, and who better than the folks at the top? That said, they'll need help and a plan. To go at it solo and without an idea of what you want to accomplish would be a waste of time and potentially dangerous.


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