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The Brand Innovation Manifesto

I met with John Grant (the former head of planning and founder of St Luke's ) at the Ministry of Sound offices this week where he is consulting, and we had a good chat. He gave me a copy of his third book, The Brand Innovation Manifesto, and it looks good. Haven't read much of it yet, but what I have is well thought out.

John's new blog is here, and there is a short review of his book on the influx web site.


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