Bo knows
No, not that Bo.
Ogilvy Group UK has appointed Bo Hellberg, creative director at the agency's digital arm Ogilvy Interactive, to its board.
I met Bo a few weeks ago for the first time, and he struck me as a very bright and experienced guy. Given his appointment and John Baker's hire as Managing Partner, OgilvyOne London, I'd say they're getting much more serious about digital.
What remains to be seen is whether such a large and potentially lumbering agency can be creative while moving fast enough to keep up with the pace being set by smaller more nimble shops.
I'm calling it the Modernista test, and the jury's still out on whether they'll pass it.
Technorati Tags: advertising, modernista
Friday, July 07, 2006
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