Modernista
For those of you scoring it at home:
Agile, forward-thinking mid-size agency: 2
Old-school dinosaur agency: 0
Modernista started with Hummer and has now won the Cadillac account, which has been handled by Leo Burnett since 1936.
GM drives $200m Cadillac account out of Leo Burnett, reports Brand Republic.
General Motors has taken its estimated $200m (£110m) Cadillac account out of Leo Burnett in the US after 70 years and moved it into Modernista, an independent ad agency in Boston.
Jim Moore, president of Leo Burnett Detroit, said that the agency regrets the loss of the business saying that it was "a major piece of business". "Regrets the loss." Now that's a nice strapline for Leo Burnett.
Links: G.M. to Switch Ad Agency for Cadillac (NYTimes), Modernista! Adds $140 Mil. Business From Cadillac (Adweek), Cadillac Leaves Burnett Agency (brandweek), General Motors Names Modernista! (Trading Markets), Burnett eats Cadillac's dust (Chicago Sun-Times), Publicis Groupe reportedly loses $225 million GM account (MarketWatch)
Technorati Tags: advertising, dinosaurs
Tuesday, June 27, 2006
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