Edelman and Technorati Partner on International Project
The Edelman Technorati Deal; Why This Matters for Companies.
Although Technorati is best known as the most comprehensive service for searching blogs — they currently index over 40 million of them — the company also provides the best analytic tools for tracking over time and in depth what the blogosphere is talking about.
Technorati and Edelman Partner on International Blogosphere.
If there was one big take-away to Technorati's most recent State of the Blogosphere, its that the Blogosphere is going international in a Big Way. Only a third of blog posts are in English; today more people post in Japanese than in any other language.
Technorati is accelerating the development of fully localized versions
of our service in Chinese, Korean, German, Italian and French. These
will be moving through development and testing over the coming months
and will be complete, public products in early 2007. (Technorati today
can show posts in 20 languages, but so far we've only done completely
localized versions in English and Japanese).
Working with Technorati to Listen to the Global Conversation:
The me2revolution team at Edelman, which I am part of, has formed a relationship with Technorati
to fast-track the development of localized versions of their offering
in German, Korean, Italian, French and Chinese. Our PR teams worldwide
will retain exclusive use of these sites as they are being developed,
beginning with French this summer. These localized versions - which
will include keyword/tag search and more - will evolve into more robust
public-facing sites that everyone will be able to access beginning in
the first quarter of next year.
Technorati Tags: blogs, deals, global
Monday, May 22, 2006
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