Share. Find. Play.
That's the BBC's new strategy summed up in three words.
MediaGuardian.co.uk reports on Ashley Highfield's presentation, Beyond Broadcast, in which he outlined a three-pronged approach to refocus all future BBC digital output and services around three concepts - 'share', 'find' and 'play'.
The BBC director of new media and technology also announced proposals to put the corporation's entire programme catalogue online (back to 1937) for the first time from tomorrow in written archive form, as an "experimental prototype", and rebrand MyBBCPlayer as BBC iPlayer.
Mr Highfield said the share concept would allow users to "create your own space and to build bbc.co.uk around you", encouraging them to launch ther own blogs and post home videos on the site.
As always, Ben's post is spot-on, even if his headline ("London Calling") is about as original as Dolly the Sheep: For information providers, it's better to charge for access to the community you develop around your data, not the information itself. ... The BBC's announcement is a milestone event. Based on rampant evidence that an open model of content creation -- in which content spurs content creation -- can be strong generator of reach and influence, the BBC is smart to democratize its own online network of content. Advertisers will follow. There may be skepticism from some media planners, but they'll come around.
Read/Write web comments on bbc.co.uk 2.0
Over on Paid Content, Rafat claims that BBC's Creative Future Initiative "gives into all he buzzwords ever invented."
Details from BBC's official releases can be found here, here and here.
Wednesday, April 26, 2006
 Comments:
LOL. I guess my headline shows the influence of music while blogging.
Poor Dolly. I hope she made a nice fleece for someone.
# posted by Ben McConnell : 12:53 AM, April 28, 2006
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