Quoted from Edge Perspectives:
The rebundling of media is one of the consequences of the growing relative scarcity of attention – anyone who can help audiences connect with the most relevant and engaging content will be richly rewarded.
As content proliferates, branding in the traditional media business is going to change profoundly. The most powerful brands in the media business will be held by successful intermediaries that help to consistently improve return on attention for audiences. In the process, the nature of the brand promise will change in a profound way. It will be a massive opportunity for media companies that understand the shift in economic and competitive dynamics and that focus on the rebundling plays required to build these brands.
- John Hagel, continuing the discussion of Disney's plan to offer ABC TV shows free on the Internet. Fred and Jeff are on one side, Umair is on the other. John splits the difference ... but leans towards Umair.
Wednesday, April 12, 2006
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