Are you ready, Europe?
ElectricNews.net on Jupiter's new Consumer Created Content report:
The growth of consumer-generated content has already had a disproportionately wide influence and may seriously impact on brand communications. This is despite the fact that most Europeans are 'passive' surfers who don't publish their thoughts online.
"Organisations ignoring community-based influencers face the danger of small-scale disgruntlement being exposed to a mass audience, resulting in a disproportionately large-scale public relations problem that can directly affect their bottom line," writes report author Julian Smith.
Thanks for the link, Steve.
Thursday, April 20, 2006
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