A Web Site So Hip It Gets Laddies to Watch the Ads
I've been a fan (and subscriber) of Heavy.com for years. Great stuff. I even used to get their Heavy CDs - one of the few things I looked forward to receiving via snail mail. It's a cool well-produced site merits its more than 10 million unique monthly viewers.
They closed a $10 million round of financing round led by Polaris Venture Partners in January "to accelerate the roll-out of original programming created expressly for online and mobile consumption."
Saul Hansel over on the New York Times profiled Heavy.com in today's paper. As I wrote, however, the game has changed and content (including ads) will increasingly be distributed and shown directly on individual web sites.
Let's hope Heavy's Simon Assaad and David Carson have anticipated this. I'd hate to see Heavy on a diet. ;)
Monday, March 27, 2006
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