See What Your Website Visitors Are Doing With Crazy Egg TechCrunch
My Take: This looks like a useful tool. It won't replace standard stats packages, but the visual representation of the clickstreams (what they call "heat overlay") is helpful.
I'll use it for presentations with people who can't be bothered with numbers as I think it will grab their attention. Some say that Urchin (now Google analytics) has had the site overlay function for years. Not sure about that, so I may have to check it out. I've used Urchin but don't remember the overlay. Maybe it is a premium feature.
Usability experts will love this, too, since it shines some light on the value they bring to the table as well. Jacob should buy stock in these guys.
Quoted from TechCrunch: Standard web statistic packages compete based on who can offer the most statistics, the most colorful graphs and trying to wrap usability around all that information. The guys at Crazy Egg have taken a different approach where you can measure and actually see what your users are doing when they visit your site, and from these results you can immediately optimize your site based on your visitors usage patterns. The result is that you can learn a lot more about your visitors from a lot less information that is found in analytics packages.
Monday, March 13, 2006
 
 
 
 
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