MySpace Mania
Incredible stats, considering that they were hardly a blip on the radar a year ago.
Steve Rubel's colleague Marilynn Mobley sent him some staggering statistics about MySpace.
It is the largest online social networking portal on the web
It has 61 + million registered users with 21+ million unique visitors (media metrix)
It's the second largest destination on the web, by page views
It splits 50.2% male, 49.8% female
They reach more men online than ESPN.com. They reach more females online than iVillage.
The primary age demo is 16-34
They have 1.4 million registered bands, 350,000 band blogs
The site attracts 220,000 new registrants daily
There are 50,000 groups including fashion, health, wellness & fitness, sports and recreation, music, film, TV, etc.
And last but not least: It costs $35,000 to launch a profile for marketing purposes.
Friday, March 31, 2006
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