Live Blogging: The Future of Marketing Summit

Welcome to my live blogging of the The Future of Marketing Summit. As our host says, this is about a cultural shift, not the technological means of acheiving it.

Welcome to the Living Room of the Future
Jean-Paul Edwards, Future Specialist at Manning Gottlieb OMD presents an enlightening brand directed insight into the communication and entertainment hub that is today’s (and tomorrow’s) living room. www.mgomd.com

My take:
JP gives a fairly benign intro the summit. If you read Arrington or Tech Memorandum, there isn't much news here. A nice recap or perhaps an intro for the uninitiated, but not much more.

Presentation notes:
1990 – 2006: 1990 was the starting shot of the digital era.
The 4 key elements of the Living Room

1. Blurred boundries: convergennce
50% of MS R&D budget is dedicated to Living Room, not the office. Think about it.

2. Consumer generated content
Personal publishing is on the rise. Blogging, CGM, photos, etc. RocketBoom : 40k "deemed to high a price" ... Given the viral buzz and WOM that has been generated by Rocketboom (eBay banner sale, HD format, event the t-shirt thing. Mentions Tremor & Sling.

3. Push to Pull
It is about choice. Distributed editors. "Google is not very good at answering human needs like 'entertain me' or at answering quetions like 'I'm bored.' Mentions stumbleupon.com as a good example of distributed editorial choice: Collaborative filtering.

4. Immersive Entertainment
New worlds. Gaming. VR/World of warcraft. Opportunities to create new content. For brands, this is an opportunity to reach out in new ways. New consumer touchpoints. Look at how brands interact in new ways in new spaces.