Internet means end for media barons, says Murdoch
Guardian Unlimited
Murdoch said the media must embrace the disruptive change technology is forcing on traditional business models or risk being supplanted by it. "Societies or companies that expect a glorious past to shield them from the forces of change driven by advancing technology will fail and fall," Murdoch said. "That applies as much to my own, the media industry, as to every other business on the planet. Power is moving away from the old elite in our industry -- the editors, the chief executives and, let's face it, the proprietors. A new generation of media consumers has risen demanding content delivered when they want it, how they want it, and very much as they want it."
Wednesday, March 15, 2006
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