Marketing in the post-Cluetrain era
HorsePigCow
The points below are strong. The case to make them is stronger. Read the full post.
A good marketer is a Community Advocate
A good marketer knows today's brands aren't built in boardrooms or ad agencies or brainstorming sessions
A good marketer plans a little, but changes alot
A good marketer doesn't only respond to community needs today, but also knows what needs will arise tomorrow
A good marketer rewards the community members who stand behind him/her
A good marketer gets involved in the community
A good marketer is her/his own client
A good marketer knows when to back off
A good marketer learns to use the tools available to them
A good marketer never takes her/himself to seriously
Friday, January 20, 2006
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