The Five Steps of Word of Mouth Marketing
MarketingProfs.com
According to WOMMA's Andy Sernowitz, heres' all it takes:
| Step | Easy | Advanced | | 1. Talkers | Volunteers, customers, bloggers | Influencer, agent, evangelism programs | | 2. Topic | Special offer, great service, new product | Viral campaign, buzz stunt, new feature | | 3. Tools | Tell-A-Friend form, forwardable email, coupon | Message board, online communities, blogs | | 4. Take Part | Join blog & message board conversation | Outreach teams, campaigns by PR and customer service | | 5. Track | Blogpulse, Feedster, Technorati, Google | Advanced metrics program, trend analysis |
1. Talkers: People who are more likely to relay your word of mouth message
2. Topics: Portable concepts for people to talk about, simple ideas that are word-of-mouth friendly
3. Tools: Techniques and technology that make it easier for word of mouth conversations to take place
4. Taking part: Participating in the word of mouth conversation and engaging in a genuine two-way dialog
5. Tracking: Measuring the online conversation
Tuesday, January 31, 2006
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