I'm at The Brand Science Institute International Word-of-Mouth Marketing Conference and it is pretty good. Right now, Hugh Macleod (Gapinvoid, wiki, English Cut, Stormhoek wine), has been ranting about blogs.
"Word of mouth is the best medium of all." (Bill Bernbach) No, says Hugh, the best media you can get is from disrupting markets. Real conversations disrupting real markets.
How are your actions disrupting your own market?
Friday, October 07, 2005
 
 
 
 
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