In a New Yorker First, Target to Be Sole Advertiser
by Stuart Elliot, New York Times
For the first time in the 80-year history of The New Yorker magazine, a single advertiser will sponsor an entire issue.
The Aug. 22 issue of The New Yorker, due out Monday, will carry 17 or 18 advertising pages, all brought to you by the Target discount store chain owned by the Target Corporation. The Target ads will even supplant the mini-ads from mail-order marketers that typically fill small spaces in the back of the magazine.
Monday, August 15, 2005
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