Show Me the Money: Extracting Value from Digital Content
The effect of digital content and new technology on the entertainment and media industries is: a) a devastating body blow; b) a profit-spewing bonanza or c) the creation of a promising market in its infancy.
The answer is all three, depending on whether you are talking about the beleaguered music industry, the fortunate movie industry or the cable business's hopes for digital cable. That was the message from an industry panel discussion at the Wharton Marketing Conference. The panel was moderated by Marshall Cohen, a media research veteran who spent 12 years at MTV and is now a member of the private investment firm Pilot Group.
from: Knowledge@Wharton
Tuesday, February 01, 2005
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