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Sell-Side Advertising: Sellers Become Seekers
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Great article by Dave Morgan, founder and CEO of Tacoda. Thanks, Fred, for spotting it.

This is the latest in an ongoing dialog about Sell-Side advertising. If you are not sure what this means, check out these articles ... and you will.

Many-to-Many: Cost Per Influence
Ross Mayfield (July 2004)

Sell Side Advertising: A New Model?
John Battelle's Searchblog (Aug 2004)

A New Idea for Publishing
John Battelle (Jan 2005)

A VC: Sell Side Advertising
Fred Wilson, Flatiron Partners (Jan 2005)

Tuesday, February 15, 2005   permalink to archived copy   del.icio.us   DiggIt  

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