About the Times
The acquisition of About.com by The New York Times Company is a very smart move. In 1995, when I met Martin Nisenholtz for the first time, I remember him saying that digital would become the most important group of assets at the NYT Co in under 20 years. Looks like he is delivering on his promise.
Fred Wilson agrees. He describes the combined business as a network where creativity and advertising happen both "centrally and on the egdes." It is a nice way to look at the model.
PaidContent.org is all over this story. This is their interview with Nisenholtz.
Susan Mernit thinks that the Times has bought a gold mine .
Sunday, February 20, 2005
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