Divergence, Convergence, and Other Marketing Strategies
from: - Knowledge@Wharton
The world’s first recognizable brand debuted in Venice in 1495. It was the premier volume of the printer Aldus Manutius' celebrated library of classic Greek texts, beginning with Aristotle. A small book measuring 5”x6”, it was printed in easy-to-read italic font, edited by the most talented scholars of the day and marked with the distinctive dolphin-anchor logo of the Aldine Press. Yet it and the other volumes were a revolutionary innovation: They made literature of the highest quality available to a wide readership for the first time in history.
Wednesday, August 04, 2004
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