Dustin Hoffman's Secret Ad
Marketer: Audi
Brand: Audi A6 Sedan
Title: "Graduate Spoof"
Agency: Saatchi & Saatchi, Frankfurt, Germany
This spot is banned from airing in the U.S. In a reprise of "The Graduate," crafted into an Audi ad for the German market, Dustin Hoffman is once again locked out of the church, trying to rescue the would-be bride. Except this time it's his daughter. All dialogue is in German. The original movie's theme song, "Mrs. Robinson," plays in the background but is a cover by the Lemonheads rather than the original by Simon and Garfunkel.
Wednesday, March 17, 2004
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