All media are active metaphors in their power to translate experience into new forms. The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way ... In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
Marshall McLuhan (1911-1980)
Understanding Media, The Extensions of Man.
MIT Press, 1964.
Friday, September 26, 2003
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