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Salon: Watch ad, read articles for free
By Stefanie Olsen, CNET News.com

For some Web sites, online advertisements make for an atmosphere like a gaudy Las Vegas strip. For Salon.com, they are a new bargaining chip.

The news and commentary Web site is allowing visitors to read articles that otherwise would have to be paid for in exchange for watching a four-page commercial from Mercedes. If they interact with the ad, visitors get an all-day pass to Salon.com's premium content areas, for which subscribers usually pay about $6 monthly, or $30 annually.

Full article here.

Thursday, November 21, 2002   permalink to archived copy   del.icio.us   DiggIt  

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