Innovation Comes a Full Circle: The Top 10 Online Ad Campaigns of 2001
VentureReporter.net, by Rafat Ali
In a year where the economic atrophy took a toll on more companies than one could keep track of, it seemed we may have reached an end to media innovation. At the first Online Advertising Awards, announced at Silicon Alley Reporter's Online Advertising Summit held on Tuesday in the Hudson Hotel in New York City, though, the judges and participants gave some hope to the future of online advertising.
The Top Three Advertising Campaigns of 2001
1. First place went to the Volvo "Road to the S60" campaign, developed by MVBMS Fuel North America.
2. The second place winner was Playboy.com/Jack Daniel's Hef Mega ad campaign, which ran on Playboy.com.
3. Third place went to the Pepsi/Britney Spears-Oscar campaign, developed by Tribal DDB Worldwide.
Friday, February 08, 2002
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