"How many of you know how to watch television?" I asked my class one day. After a few bewildered and silent moments, slowly, one by one, everyone haltingly raised their hands. We soon acknowledged that we were all "experts," as Harold Garfinkel would say, in the practice of "watching television."
The purpose of our un-TV experiment was to provoke us into seeing television as opposed to merely looking, and to stop the world as the first step to seeing. Here we engage in stopping the world by stopping the television.
For the experiment, students were asked to watch TV consciously. Insofar as this is sort of "Zen and the art of TV watching," I said to them, "I want you to watch TV with acute awareness, mindfulness and precision. This experiment is about observing television scientifically, with Beginner's Mind, rather than watching television passively with programmed mind. Ordinarily, if you are watching TV you can't also observe and experience the experience of watching TV. When we watch TV we rarely pay attention to the details of the event. In fact, we rarely pay attention."
The Zen TV Experiment
Adbusters, by Bernard McGrane
Saturday, February 23, 2002
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